3LAU becomes the first artist to host crypto-album sale, breaks record for most NFTs sold in a single auction

3LAU becomes the first artist to host crypto-album sale, breaks record for most NFTs sold in a single auction41105241 303407833807017 5927579734296675097 N

Though 3LAU‘s interest in cryptocurrency and blockchain isn’t new, his non-fungible token (NFT) sale record is. On February 28, the Ultraviolet producer set a new benchmark for NFT sales in a single auction by selling 33 unique NFTs for a grand total of $11,684,101—all made in less than 24 hours.

The auction, held on his custom-made digital token auction site developed by Origin Protocol, celebrated the three-year anniversary of Ultraviolet. The top 33 bidders won an Ultraviolet vinyl NFT redeemable for special edition vinyls, unreleased music, and “special experiences,” according to 3LAU’s digital auction platform.

Prizes differed across the auction’s three different reward tiers (platinum, gold, and silver). For example, the sole platinum tier winner (the highest bidder) won an NFT redeemable for a custom-created 3LAU song, access to unreleased music, and a bonus physical vinyl. 3LAU is notably the first artist to sell a crypto-album, though he certainly will not be the last, particularly as the NFT format continues to gain traction as a sales and artistic dissemination strategy of interest among artists.

3LAU becomes the first artist to host crypto-album sale, breaks record for most NFTs sold in a single auctionScreen Shot 2021 03 03 At 1.03.05 PM
3LAU becomes the first artist to host crypto-album sale, breaks record for most NFTs sold in a single auctionScreen Shot 2021 03 03 At 1.05.09 PM

H/T: 3LAU NFTs

Featured image: 3LAU/Instagram

The post 3LAU becomes the first artist to host crypto-album sale, breaks record for most NFTs sold in a single auction appeared first on Dancing Astronaut.

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