New Roland Store, ‘The Music Store Of The Future’, Opens In London

Roland Corporation has announced the opening of a Roland Store in the heart of London’s Denmark Street, an area known for its connections to the UK music scene.

While previous Roland stores have largely been a store-within-a-store in Guitar Center stores around the US, the London Roland Store is standalone, designed to give customers access to the full range of Roland and BOSS products.

Roland says that they also plan to make classic products available via the Store. 

Regular onsite workshops and masterclasses, along with post sale ‘care sessions’, are available to help customers get the most from their gear.

The store will also feature Roland’s proprietary Audience Specific Experience (ASX) technology, where the store’s lighting, audio and video content are tailored to your individual taste. They say that this is an opportunity to experience the music store of the future.

David Vazquez, CEO of Roland Europe says “We’re delighted to be able to support our customers in central London, and our retail partners nationwide, by showcasing an exciting range of Roland and BOSS products in a brand new Denmark Street showroom.

Denmark Street is often described as the birthplace of the British music industry, where iconic artists such as Elton John, The Rolling Stones, Sex Pistols and David Bowie lived and made music.

The store is now open at 10 Denmark Street, London.